Cover image for Machine, platform, crowd : harnessing our digital future / Andrew McAfee & Erik Brynjolfsson.
Machine, platform, crowd : harnessing our digital future / Andrew McAfee & Erik Brynjolfsson.
First edition.
Publication Information:
New York, New York : W.W. Norton & Company, 2017.

Physical Description:
402 pages : illustrations ; 25 cm
Added Author:


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We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

Author Notes

Andrew McAfee is a principal research scientist at the MIT Center for Digital Business. He is the author of several books including Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges and The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies.

(Bowker Author Biography)

Table of Contents

Chapter 1 The Triple Revolutionp. 1
Part 1 Mind and Machine
Chapter 2 The Hardest Thing to Accept About Ourselvesp. 31
Chapter 3 Our Most Mind-Like Machinesp. 66
Chapter 4 Hi, Robotp. 87
Chapter 5 Where Technology and Industry Still Need Humanityp. 110
Part 2 Product and Platform
Chapter 6 The Toll of a New Machinep. 129
Chapter 7 Paying Complements, and Other Smart Strategiesp. 151
Chapter 8 The Match Game: Why Platforms Excelp. 177
Chapter 9 Do Products have a Prayer?p. 200
Part 3 Core and Crowd
Chapter 10 That Escalated Quickly: The Emergence of the Crowdp. 229
Chapter 11 Why the Expert You Know is not the Expert You Needp. 252
Chapter 12 The Dream of Decentralizing All the Thingsp. 278
Chapter 13 Are Companies Passé? (Hint: No)p. 301
Conclusion: Economies and Societies Beyond Computationp. 329
Notesp. 335
Acknowledgmentsp. 379
Indexp. 385

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