Cover image for Linkedin for dummies / by Joel Elad.
Title:
Linkedin for dummies / by Joel Elad.
Author:
ISBN:
9781119469933
Edition:
5th edition.
Publication Information:
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]

©2018
Physical Description:
xii, 359 pages : illustrations ; 24 cm.
General Note:
Includes index.
Holds:
Copies:

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1
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650.13 ELA Book Adult General Collection
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Summary

Summary

Make LinkedIn your number one professional branding tool

LinkedIn is the premiere social network for professionals looking to discover new opportunities, enhance personal branding, connect with other professionals, and make career advancements. With LinkedIn For Dummies, you'll have step-by-step instructions on how to take advantage of the latest tools and features to do all of this and more.

This book will teach you how to create an attractive profile that employers will notice, as well as ways to expand your network by making connections around the globe. You'll also learn how to best navigate the new user interface, write recommendations, take a course with LinkedIn Learning, and conduct your job search.

Create an appealing, detailed profile Establish your credibility and personal brand Connect with employers and find jobs Request and write recommendations

Whether you're one of LinkedIn's 500 million global members or brand new to the site, this authoritative resource helps you get the most out of the world's largest professional network.


Author Notes

Joel Elad is a social networking, Internet, and eBay guru with a software development background and a yearning for entrepreneurship. He has authored or co-authored several books, including Facebook Advertising For Dummies and Starting an Online Business All-in-One For Dummies.


Table of Contents

Introductionp. 1
About This Bookp. 2
Foolish Assumptionsp. 2
Icons Used in This Bookp. 2
Beyond the Bookp. 3
Where to Go from Herep. 3
Part 1 Understanding Linkedln Basicsp. 5
Chapter 1 Looking into Linkedlnp. 7
Understanding Your New Contact Management and Networking Toolkitp. 8
Keeping track of your contactsp. 9
Understanding the different degrees of network connectionsp. 10
Discovering What You Can Do with Linkedlnp. 13
Building your brand and profilep. 13
Looking for a job now or laterp. 14
Finding out all kinds of valuable informationp. 16
Expanding your networkp. 16
Understanding Linkedln Costs and Benefitsp. 17
Weighing free versus paid accountsp. 17
Comparing the paid accountsp. 18
Upgrading to a premium accountp. 20
Navigating Linkedlnp. 23
Touring the top navigation barp. 24
Looking at the Settings & Privacy pagep. 25
Chapter 2 Signing Up and Creating Your Accountp. 27
Joining Linkedlnp. 27
Joining with an invitationp. 28
Joining without an invitationp. 29
Completing the sign-up processp. 30
Starting to Build Your Networkp. 38
Chapter 3 Completing Your Profilep. 41
Adding a Summary and Basic Informationp. 41
Writing your summary firstp. 43
Updating the Summary and basic information sectionsp. 45
Completing Contact and Personal Infop. 50
Adding a Positionp. 55
Reporting Your Educationp. 58
Setting Your Profile URL and Public Viewp. 61
Part 2 Finding Others and Getting Connectedp. 65
Chapter 4 Discovering and Building Your Networkp. 67
Searching Your First-Degree Connectionsp. 67
Searching the Linkedln Networkp. 70
Starting with basic search optionsp. 71
Advanced searching with filtersp. 73
Performing advanced searchesp. 76
Saving searches for future usep. 77
Chapter 5 Growing Your Networkp. 79
Building a Meaningful Networkp. 80
Importing Contacts into Linkedlnp. 83
Importing a contacts list from your email systemp. 83
Checking for membersp. 87
Finding classmatesp. 87
Using the People You May Know featurep. 89
Browsing your connections' networksp. 90
Sending Connection Requestsp. 93
Sending requests to existing membersp. 94
Understanding why you shouldn't use canned invitationsp. 95
Sending requests to nonmembersp. 96
Communicating the value of joining Linkedlnp. 97
Removing people from your networkp. 99
Accepting (or Gracefully Declining) Invitationsp. 101
Chapter 6 Managing Messages and InMailp. 103
Using InMail versus Using Linkedln Messagesp. 104
Understanding Linkedln messagesp. 105
Understanding your inboxp. 106
Getting to know InMailp. 109
Sending InMailp. 109
Managing Invitationsp. 111
Tracking sent invitationsp. 111
Tracking received invitationsp. 113
Setting Up an Introductionp. 114
Planning your approach to each personp. 115
Sending an introduction request messagep. 116
Managing Introduction Requestsp. 118
Accepting requests and forwarding the introductionp. 119
Gracefully declining requestsp. 121
Chapter 7 Interacting with and Endorsing Your Networkp. 123
Interacting with Your Networkp. 124
Creating a status update to stay connectedp. 125
Interacting with status updatesp. 128
Giving and Receiving Endorsements on Linkedlnp. 132
Endorsing someone on Linkedlnp. 133
Accepting endorsements on Linkedlnp. 135
Managing your skills and endorsementsp. 136
Part 3 Growing and Managing Your Networkp. 141
Chapter 8 Understanding Your News Feedp. 143
Understanding the News Feedp. 144
Configuring Your News Feedp. 147
Setting Up Digest Notificationsp. 149
Writing an Article on Linkedlnp. 151
Managing Post Interactionsp. 154
Chapter 9 Exploring The Power Of Recommendationsp. 155
Understanding Recommendationsp. 156
Writing Recommendationsp. 158
Choose wisely, grasshopper. Deciding whom to recommendp. 158
Look right here: Making your recommendation stand outp. 159
Creating a recommendationp. 160
Requesting Recommendationsp. 162
Choosing whom to askp. 162
Creating a polite recommendation requestp. 163
Gracefully Declining a Recommendation (or a Request for One)p. 165
Managing Recommendationsp. 166
Editing or removing recommendations you've madep. 166
Handling new recommendations you've receivedp. 167
Removing or requesting to revise a recommendationp. 169
Chapter 10 Accessing Linkedln with a Mobile Devicep. 171
Surveying the Different Linkedln Appsp. 172
Installinga Linkedln Mobile Appp. 174
Breaking Down the Sections of the Linkedln Mobile Appp. 178
Connecting Your App Usage with Website Usagep. 181
Chapter 11 Configuring Settings Like a Prop. 183
Using the Settings & Privacy Page as a Command Consolep. 183
Starting with Basic Account Changesp. 185
Controlling Privacy Settingsp. 191
Finalizing Your Linkedln Communications Settingsp. 197
Chapter 12 Using Linkedln with Your Internet Activitiesp. 203
Exporting Linkedln Contacts to Your Email Applicationp. 203
Creating your contacts export file in Linkedlnp. 204
Exporting contacts to Outlookp. 206
Exporting contacts to Outlook Expressp. 207
Exporting contacts to Yahoo! Mailp. 207
Exporting connections to Mac OS X Contacts bookp. 209
Exporting Your Profile and Badgep. 209
Exporting your profile to a PDF filep. 210
Creating a public profile badge for other websitesp. 212
Part 4 Finding Employees, Jobs, and Companiesp. 215
Chapter 13 Finding Employeesp. 217
Managing Your Job Listingsp. 218
Postinga job listingp. 219
Advertising your job listing to your networkp. 222
Reviewing applicantsp. 225
Screening Candidates with Linkedlnp. 228
Using Strategies to Find Active or Passive Job Seekersp. 230
Chapter 14 Finding a Jobp. 231
Searching for an Open Positionp. 232
Tuning Up Your Profile and Network to Make a Good Impressionp. 235
Preparing Your Profile and Account Settings for Job Searchesp. 237
Checking your profile's visibilityp. 237
Optimizing your profilep. 238
Involving Linkedln in Job Search Strategiesp. 240
Leveraging connectionsp. 240
Finding people with the same or similar jobp. 241
Taking advantage of your alma materp. 242
Finding target company referralsp. 243
Chapter 15 Following Companiesp. 245
Searching for Companiesp. 246
Putting Your Company on Linkedlnp. 249
Requirements for a Company pagep. 250
Adding a Company page to Linkedlnp. 250
Part 5 Using Linkedln for Everyday Businessp. 255
Chapter 16 Getting Connected with Groupsp. 257
Reaping the Benefits of Groupsp. 257
Understanding the Two Types of Groupsp. 259
Joining a Groupp. 260
Starting and participating in group discussionsp. 263
Viewing a group's membership listp. 267
Creating a Groupp. 267
Setting Up the Group and Inviting Membersp. 270
Building and managing your member listp. 270
Crafting your invitation emailp. 272
Approving members to your groupp. 273
Chapter 17 Implementing Sales and Marketing Techniquesp. 277
Marketing Yourself through Linkedlnp. 277
Optimizing your profilep. 278
Marketing yourself to your networkp. 280
Marketing Your Business through Linkedlnp. 282
Using online marketing tactics with Linkedlnp. 283
Mining for Clientsp. 284
Generating leads with the Advanced People searchp. 285
Finding the decision-makerp. 287
Closing the Dealp. 289
Preparing for the client meetingp. 289
Reporting a positive salep. 291
Chapter 18 Using Linkedln Adsp. 293
Understanding Linkedln Adsp. 293
Finding Out about Filtering Optionsp. 295
Creating an Ad Campaignp. 297
Managing Your Ad Campaignp. 303
Chapter 19 Discovering Creative Uses of Linkedlnp. 307
Mashing Linkedln with Other Servicesp. 308
Linkedln and Google Alertsp. 308
Linkedln Archives and Data Syncingp. 309
Linkedln and Evernote work togetherp. 311
Building Your Focus Groupp. 313
Using Location-Based Linkedln Ideasp. 315
Building your network before moving to a new cityp. 316
Arranging face-to-face meetings when travelingp. 318
Networking with Linkedln ... in person!p. 319
Part 6 The Part of Tensp. 321
Chapter 20 Ten Linkedln Do's and Don'tsp. 323
Do Keep Your Profile Complete and Currentp. 323
Don't Use Canned Invitationsp. 324
Don't Expect Everyone to Network as You Dop. 325
Do Your Homeworkp. 326
Do Give Linkedln Messages Equal Importancep. 327
Don't Spamp. 329
Do Make New Connectionsp. 330
Do Cross-Promotep. 331
Do Add Value to the Processp. 331
Don't Confuse Quantity with Qualityp. 332
Chapter 21 Ten Linkedln Resourcesp. 333
The Official Linkedln Blogp. 333
Linkedln Instagramp. 334
Linkedln Marketing Solutionsp. 334
Linkedln YouTube Channelp. 335
Linked Intelligencep. 335
Linkedln Speaker Series Podcastp. 336
Linkedln Pluginsp. 336
Social Media Examinerp. 337
Evernotep. 337
Bufferp. 337
Indexp. 339