Cover image for The purpose revolution : how leaders create engagement and competitive advantage in an age of social good / John Izzo and Jeff Vanderwielen.
Title:
The purpose revolution : how leaders create engagement and competitive advantage in an age of social good / John Izzo and Jeff Vanderwielen.
ISBN:
9781626569669
Publication Information:
Oakland, California : Berrett-Koehler Publishers, 2018.

©2018
Physical Description:
xii, 253 pages ; 24 cm
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1 Bob Harkins Branch 658.4092 IZZ Book Adult General Collection
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Summary

Summary

More and more, employees, customers, and investors want their work and money to not only provide for their own material needs but to also help create a better world for all. Bestselling author John Izzo teams up with Jeff VanderWeilen to show leaders and companies how to transform their corporate culture so they can succeed in the midst of this Purpose Revolution.

Discover the Purpose Advantage!

Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits--they want them to do some social good, too. These "purpose-driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.


Author Notes

John Izzo is president of Izzo Associates. He has spoken to over one million people and advised over 500 companies, including IBM, Qantas, the Mayo Clinic, Verizon, RBC, TELUS, Walmart, DuPont, Humana, Microsoft, and IBM. He is the author or coauthor of six books, including Awakening Corporate Soul.
Jeff Vanderwielen is vice president of consulting at Izzo Associates and a former senior change consultant at Ernst Young. He has consulted to many of the world's leading companies, including Chevron, Catholic Healthcare West, Trinity Health System, Merck, Northrop Grumman, UBS, Conagra Brands, and Amgen.


Table of Contents

Prefacep. viii
Introduction: Are You Ready for the Purpose Revolution?p. 1
Part 1 Harnessing the Power of Purposep. 15
Chapter 1 The Purpose Advantagep. 17
Chapter 2 First, Find Your Purposep. 35
Chapter 3 Brand Purpose from the Inside Outp. 59
Chapter 4 Why Most Leaders and Companies Are Failing at Purposep. 79
Part 2 Leading a Purpose-Driven Culturep. 97
Chapter 5 Every Leader Must Have a Purposep. 99
Chapter 6 Drive Job Purpose, Not Job Functionp. 117
Chapter 7 Get Hands-On Purposep. 137
Chapter 8 Create a Clear Line of Sight to Purposep. 161
Chapter 9 How to Win Talent in the Purpose Revolutionp. 183
Chapter 10 Eight Practices for Thriving in the Age of Social Goodp. 199
Conclusion: What to Do Right Nowp. 215
Notesp. 219
Acknowledgmentsp. 232
Indexp. 236
About the Authorsp. 251

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