Cover image for The purpose revolution : how leaders create engagement and competitive advantage in an age of social good / John Izzo and Jeff Vanderwielen.
The purpose revolution : how leaders create engagement and competitive advantage in an age of social good / John Izzo and Jeff Vanderwielen.
Publication Information:
Oakland, California : Berrett-Koehler Publishers, 2018.

Physical Description:
xii, 253 pages ; 24 cm
Added Author:


Call Number
Material Type
Home Location
658.4092 IZZ Book Adult General Collection

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Today people want more than just a good job or a good deal--increasingly, they want to feel like they're doing good as well, that their work and money are contributing to some greater purpose. John Izzo and Jeff VanderWielen call it The Purpose Revolution, and in this revelatory book they argue that it will dramatically transform the world of business.
While they describe the Purpose Revolution's impact on consumers and investors, their prime focus is on how to activate purpose among employees and how to embed purpose in the culture of your organization. Because you can't fake purpose--it has to be a genuine part of your organizational DNA if you're going to attract customers and investors. Using many examples, the authors illustrate how to lead in this new age of social good, how to attract and engage talented employees, how to create a purposeful culture, and how to win loyalty from employees, customers, and investors.

Author Notes

John Izzo is president of Izzo Associates. He has spoken to over one million people and advised over 500 companies, including IBM, Qantas, the Mayo Clinic, Verizon, RBC, TELUS, Walmart, DuPont, Humana, Microsoft, and IBM. He is the author or coauthor of six books, including Awakening Corporate Soul.
Jeff Vanderwielen is vice president of consulting at Izzo Associates and a former senior change consultant at Ernst Young. He has consulted to many of the world's leading companies, including Chevron, Catholic Healthcare West, Trinity Health System, Merck, Northrop Grumman, UBS, Conagra Brands, and Amgen.

Table of Contents

Prefacep. viii
Introduction: Are You Ready for the Purpose Revolution?p. 1
Part 1 Harnessing the Power of Purposep. 15
Chapter 1 The Purpose Advantagep. 17
Chapter 2 First, Find Your Purposep. 35
Chapter 3 Brand Purpose from the Inside Outp. 59
Chapter 4 Why Most Leaders and Companies Are Failing at Purposep. 79
Part 2 Leading a Purpose-Driven Culturep. 97
Chapter 5 Every Leader Must Have a Purposep. 99
Chapter 6 Drive Job Purpose, Not Job Functionp. 117
Chapter 7 Get Hands-On Purposep. 137
Chapter 8 Create a Clear Line of Sight to Purposep. 161
Chapter 9 How to Win Talent in the Purpose Revolutionp. 183
Chapter 10 Eight Practices for Thriving in the Age of Social Goodp. 199
Conclusion: What to Do Right Nowp. 215
Notesp. 219
Acknowledgmentsp. 232
Indexp. 236
About the Authorsp. 251