Cover image for Switchers : how smart professionals change careers-- and seize success / Dawn Graham.
Title:
Switchers : how smart professionals change careers-- and seize success / Dawn Graham.
Author:
ISBN:
9780814439630
Publication Information:
New York : AMACOM, [2018]

©2018
Physical Description:
xx, 267 pages : illustrations ; 24 cm
Contents:
Part I: Choose your switch -- Are you a switcher? : the "magic" equation for career success -- The psychology of the job search (and how to use it to your advantage!) -- Part II: Clarifying your Plan A -- If you don't invest, why should they? Figure out your Plan A -- Change isn't linear : mapping your path to a career switch -- Part III: Craft your brand value proposition -- (Re)brand or be branded : craft your professional identity -- Your career story : where reason meets intuition -- What got you here won't get you there : the proactive job search -- Part IV: Create ambassadors -- No excuses : your network really is your net worth -- The new way to network : create ambassadors -- Part V: Keep the ball in your court -- How to never have a bad interview : what are they really asking? -- It's not fair (it really isn't!) -- Always sleep on it : get ready to negotiate! -- Never look for a job again (get recruited!) -- Appendix: How to choose a career coach.
Abstract:
"Don't settle . . . SUCCEED in the right career! Are you stuck in an unsatisfying job? In the wrong profession? An industry that just isn't a fit? Get unstuck! Land a new career--one you're genuinely passionate about. Switchers helps you realize that dream. Written by celebrated career coach and psychologist Dr. Dawn Graham, the book provides proven strategies that will get you where you want to go." -- Amazon.com.
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Summary

Summary

Don't settle . . . SUCCEED in the right career! Are you stuck in an unsatisfying job? In the wrong profession? An industry that just isn't a fit? Get unstuck! Land a new career--one you're genuinely passionate about. Switchers helps you realize that dream. Written by celebrated career coach and psychologist Dr. Dawn Graham, the book provides proven strategies that will get you where you want to go. The first step is to recognize that the usual rules and job search tools won't work for you. Resumes and job boards were designed with traditional applicants in mind. As a career switcher, you have to go beyond the basics, using tactics tailor-made to ensure your candidacy stands out. The book reveals how to: Understand the concerns of hiring managers--and think like they do * Craft a resume that catches their attention within six seconds * Spotlight transferable skills that companies covet * Rebrand yourself--aligning your professional identity with your new aspirations * Reach decision-makers by recruiting "ambassadors" from within your network * Nail interviews by turning tough questions to your advantage * Convince skeptical employers to shelve their assumptions and take a chance on you * Negotiate a competitive salary and benefits package--even as a "newbie" to the field Career changers face unique challenges that demand fresh approaches. Packed with psychological insights, practical exercises, and inspiring success stories, Switchers helps you leap over obstacles and into a whole new field. Want to pull off the most daring--and fulfilling--career move of your life? Read Switchers.


Author Notes

DAWN MARIE GRAHAM, PH.D. is one of the nation's leading career coaches. She is Director of Career Management for the Executive MBA Program at The Wharton School, where she counsels business leaders on making strategic career choices. A licensed psychologist and former corporate recruiter, she hosts SiriusXM Radio's popular weekly call-in show Career Talk ."


Reviews 1

Publisher's Weekly Review

Citing findings that most Americans switch careers numerous times during their lives, Graham presents a compendium of sound, strategic advice for remaking one's career. Her background as a psychologist, former corporate recruiter, and career coach comes into play as she discusses the psychological principles that underlie job hunters' journeys and the thought processes of hiring directors. Aiming to demystify the search process and help readers create a detailed plan and strategy for finding the right job, she focuses on a group of key themes: responsibility, reality, risk taking, and resilience. Readers are encouraged to put in the time and effort to understand themselves and the path they want to follow, taking full advantage of their newfound understanding of the psychology of the job search. Graham particularly shines discussing the necessity of building an appealing narrative about one's career, and her full spectrum of advice on interviewing, negotiation, and other important topics is concrete and helpful. Chatty and upbeat, this is an encouraging and comprehensive guide for anyone looking to jump to a new career track. Agent: Lorin Rees, Rees Literary Agency. (June) © Copyright PWxyz, LLC. All rights reserved.


Table of Contents

Acknowledgmentsp. xi
Prefacep. xv
Part I Choose Your Switchp. 1
1 Are You a Switcher? The "Magic" Equation for Seizing Career Successp. 3
2 The Psychology of the Job Search (and How to Use It to Your Advantage!)p. 23
Part II Clarify Your Plan Ap. 49
3 If You Don't Invest, Why Should They? Figure Out Your Plan Ap. 51
4 Change Isn't Linear: Mapping Your Path to a Career Switchp. 71
Part III Craft Your Brand Value Propositionp. 83
5 (Re)Brand or Be Branded: Craft Your Professional Identityp. 85
6 Your Career Story: Where Reason Meets Intuitionp. 103
7 What Got You Here Won't Get You There: The Proactive Job Searchp. 119
Part IV Create Ambassadorsp. 143
8 No Excuses: Your Network Really Is Your Net Worthp. 145
9 The New Way to Network: Create Ambassadorsp. 159
Part V Keep the Ball in Your Courtp. 181
10 How to Never Have a Bad Interview: What Are They Really Asking?p. 183
11 It's Not Fair (It Really Isn't!)p. 207
12 Always Sleep on It: Get Ready to Negotiate!p. 221
13 Never Look for a Job Again (Get Recruited!)p. 235
Appendix: How to Choose a Career Coachp. 249
Notesp. 253
Indexp. 261