Cover image for In business with bees : how to expand, sell, and market honey bee products and services including pollination, bees and queens, beeswax, honey, and more / Kim Flottum.
Title:
In business with bees : how to expand, sell, and market honey bee products and services including pollination, bees and queens, beeswax, honey, and more / Kim Flottum.
Author:
ISBN:
9781631594595
Publication Information:
Beverly, MA : Quarry Books, an imprint of The Quarto Group, [2018]

©2018
Physical Description:
159 pages : color illustrations ; 26 cm
General Note:
Includes index.
Contents:
Growing your operation -- What to sell-products made by bees -- What else to sell-services by bees and beekeepers -- Promotion -- Staying in business-or not.
Abstract:
"'The only way to save the honey bee is to save the beekeeper. All the rest comes in second,' says bestselling author and beekeeping expert Kim Flottum. Here, Flottum shows you how to save bees, beekeepers, and your business. He'll take serious beekeepers past the early stages and learning curves and offer practical, useful advice for converting your passion into a part-time or full-time career with measurable results. This beekeeping business how-to guide offers all of the in-depth answers to the questions you didn't know you had." -- Back cover.
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Summary

Summary

Ready to take your beekeeping skills to the next level? In Business with Bees provides the answers you need.

This book takes serious beekeepers past the beginning stages and learning curves and offers practical, useful advice to move your passion into a part-time or full-time career with measurable results. This beekeeping business how-to guide offers all of the in-depth advice you need, in one place. Writing a business plan Finding the best sources for funding Determining what your facilities will be and how to acquire them Getting and installing the right equipment Cooperating with other local businesses Stocking inventory and managing warehouse space Finding customers Raising and selling queens, packages, and nucs Expanding pollination, including contracts to protect you Making and selling peripheral products from wax, propolis, and honey Organizing teaching, speaking, and planning events Hiring and managing your growing team Promoting your business Measuring your success This book provides solutions for all your beekeeping business questions, from start to finish. With this knowledge, you can become as knowledgeable, confident, and successful in running a business as you are in beekeeping.


Author Notes

Kim Flottum brings a background of more than a decade of plant science, honey bee research, and basic farming to his 30 years as the editor of Bee Culture magazine, where his main occupation is finding the answers to the multitude of questions that beginning, intermediate, and even advanced and experienced beekeepers bring to the table. He teaches beginning and advanced beekeeping courses, travels extensively to educate and lecture, and contributes to a variety of other publications on the basics of honey bees and beekeeping biology, the business of bees and pollination, producing and using varietal honeys, and a host of other subjects. His books, magazine articles, interviews, and blogs are widely read for both their fundamental and advanced contribution to beekeeping knowledge. His magazine platform gives voice to his social commentary on topics ranging from genetically modified foods to pesticide abuse to both good and bad government regulations in the industry. He is beekeeping's leading advocate for fundamental honey bee safety, including insuring excellent honey bee health, providing extraordinary forage, and minimizing the use of agricultural pesticides.


Table of Contents

Introduction: Transforming Your Sideline Operation into a Real Businessp. 8
1 Growing Your Operationp. 12
Your Competition: What Else Is Out There?p. 13
Who Is Your Customer?p. 16
What Could Go Wrong?p. 16
Financial Planningp. 16
Research and Resourcesp. 17
Choosing Your Business Structurep. 20
Register Your Businessp. 22
What Will You Need to Get Started?p. 24
Buy or Build?p. 28
Your Honey Housep. 36
Insurancep. 40
Fundingp. 41
2 What to Sell-Products Made by Beesp. 42
Forms of Honey to Sellp. 43
Obtaining Honeyp. 51
Selling More than Honeyp. 54
Your Labels and Containersp. 57
Internet Retail: A Hybridp. 59
Selling Honeyp. 59
Beeswax Productsp. 66
Pollen and Propolisp. 72
3 What Else to Sell-Services by Bees and Beekeepersp. 78
Liquid Feed and Proteinp. 81
Woodenware Suppliersp. 82
Business of Businessp. 84
Education for a Pricep. 84
Where Else to Sellp. 91
Think Localp. 92
Your Basic Cataloguep. 95
Pollinationp. 104
Bees-Gotta Have Them, Gonna Want Themp. 110
4 Promotionp. 128
Finding Customersp. 129
What Are You Selling?p. 130
Advertisingp. 132
5 Staying in Business-or Notp. 146
Find the Right Balancep. 147
Diversity of Revenuep. 148
Quality of Lifep. 148
Too Much Successp. 150
Acknowledgmentsp. 152
About The Authorp. 153
Indexp. 155